How to advertise your business

I always get asked about how to advertise a business, whether it is nails, hair, beauty, a company just starting up or if you are representative of a company. The person asking is normally struggling with sales or getting clients and wants a challenge to boost what they are earning but are stumped on how to do it.

You just need to put your thinking head on...when you are out and about take a look around at anyone advertising:

• What do you see?
• Where do you see the advertisements? On a car, a sign, a leaflet, a shop?
• What can you hear?
• Is it someone you have overhead talking about a brand or recommendation?

If you are a nail technician make sure your nails are done to a good standard as this will be a talking point when you are out and about and could bring in potential clients, the potential client can then see your work up close and make a decision if that is what they want, normally a bit of nail art gets someone talking and brings interest but wait....how do you make sure they remember your business name? 

Do you have a business name? if not you will need one, something distinctive so they remember your company name, 

Make yourself an email address and website, It doesn't have to be one that charges there are free ones available, so when a potential client is searching on google for something that matches the criteria yours will be there, this way they can interact with you. This could be booking an appointment, asking a general question or even ordering something.

Have a facebook page as nearly everything nowadays are on facebook, it will have your website address (if you have one not always necessary) phone number, treatment and price list, location, what you sell etc, they will be able to contact you, see your details and leave you a review, you can also put up pictures of your work to show what standard you are working at.

Business cards, you can get them done at vistaprint at an affordable cost, it doesn't have to be fancy but keep it current to what you are working in, make sure your business name, what you do, phone number and location are on there. Always keep a set on you, so when a potential client asks about your services you can hand them a business card so they don't forget they have spoken to you or what your company is and go to a competitor.

You could make a leaflet up, again current details such as business name, phone number, location, treatment and price list etc everything you need to advertise your business. You could keep them in your salon, home based salon, mobile or just to hand out, you could make a bit more and advertise in other places.

Where else could I advertise my business?:

• Your local Gym
• At a salon (not providing the same treatments)
• Photographer (maybe work in a deal you advertise them and vice versa for a potential discount)
• Your local supermarket,  you may need to pay a small price 
• Your local corner shop again you may need to pay a small price
• A Local business advertising leaflet - check if costs are involved
• Yellow pages - check if costs are involved
• Your own website
• Your own Facebook page/group
• Local selling sites on facebook
• Twitter
• Gumtree
• Netmums
• Through letter boxes - check rules on fly tipping
• On peoples car windows - check rules on fly tipping
• Giving your friend a freebie in return of advertising you to their friends and family for potential clients
• Hand a business card out to anyone who has any interest in your business
• keeping contact (do not stalk! or pester)
• Business e-newsletters
• Ask friends and family to hand out flyers, business cards etc in return of a discount or freebie
• Run a promotion - for people in beauty when having a set of nails, get gel polish on toes for free, this way you are showing them a new treatment and gives the potential for them to book in for that treatment in the future
• Loyalty cards - example after 5 treatments 1 free same treatment or other
• Discount for trying a new design/style
• Run a competition for a new set
• Create a package - prom season is a good one, christmas, wedding etc

When giving clients your phone number you could be in for contact at any hours of the day as some clients feel you should answer 24 hours a day 7 days a week, I have seen lots of techs getting upset at getting a message at say 3am but remember this could be a convenient time for the client to message as they may not have any other time to book but you do NOT have to reply at that time and obviously reply at a convenient time within your working hours. 

You may want to look into getting a business mobile, it is your decision if it is pay and go or contract and you will have to work out what is cost effective just so you can turn it off at the end of your working day so that you do not get disturbed when you are in bed, out and about, a birthday, somewhere inappropriate eg out drinking lol. This way it doesn't effect your personal time by yourself, with your family, friends etc.

Always take pictures of your work and show it off on your page, website etc but please make sure you watermark them! I see it all the time where others are stealing other peoples work and taking the credit for your hand work so please please please watermark your pictures, put your business name on or your own name just so that when someone sees that picture they can see and know it is yours.

There are companies out there who can make you a company logo, leaflets etc it isn't something you have to have and something you want to look into before going a head with costs involved, this would be something relevant to your company and would be unique.

I hope this helps everyone who is struggling to advertise and needed a bit of help, I wish you every success in your business,Thank you for reading, much love tasha xxx

Braun Silk-epil 5 and Braun Series 3

I joined supersavvyme a few years ago but never got accepted for a campaign, well my luck changed and i finally got accepted for a campaign that both myself and my husband could try together, I received the Braun Silk-epil 5 (epilator) and my husband received the Braun Series 3 (shaver). Once accepted they did not take long to arrive, they came on the day they said they would which was exciting, they came in a massive box. When we opened the box the above picture is what we found inside, it came with both products as well as a project handbook that tells you about the products and what we have to do to complete this campaign. 

We had to leave a review on the supersavvyme tried and tested page where other people can see reviews for the products and make their own decision based upon the reviews, I myself check reviews on products before I trial it, just because I see a bad review if the price isn't too bad I may still trial it as I may find another result that others haven't, as what works for one may not work for another.

These are the reviews we left for the products above.

Braun Silk-epil 5 - My product review

i have never used an epilator before and i got this for free from supersavvyme to trial, i have always used a normal razor, it came really nicely packaged, the epilator looked nice, it wasn't too heavy which is important as i struggle with some because i have upper arm problems, i was a bit nervous using it but i needn't of been, it was so easy to use, it didn't hurt and it left my legs silky smooth, i would definitely recommend others to try who havn't done so before. It is slightly noisy but if you do it with music in the background you don't nervous, i wasn't overly too impressed with having to find a plug to fit as it came with not a uk fitting but luckily i had one lying about so it didn't matter too much. all the information i needed for use was all in the box

Braun Series 3 - Husbands product review

hubby got this free to trial from supersavvyme on a dual trial, it came in a nice packaging, it isn't too heavy, it looks good. it is very easy to use, leaves a nice smooth finish, my husband loved all the extras it came with and having it altogether, it didn't pull the hair or irritate the skin, it is easy to clean, hubby was impressed and so was i.

So we tested the products and thought they were great, I would recommend them as it was both our first times trying something like these and they have worked for us, will I continue to use them....? yes I will but I will always try something new as with most women and mothers you want something that is easy and quick but also want something that's new.

These are my own and my husband's personal opinions, we have not been paid to write this review, this personal review was not asked, yes we got free products to trial but I will not be penalized if I left a negative review, I however have left a positive review as this is my own findings and correct at time of posting. I know how frustrating it is to find a positive review on a product that is not great and felt mislead.

Thank you for reading everyone much love Tasha xxx

Christmas Eve Box created for my daughter

I was looking on Pinterest at Christmas crafts and I seen a Christmas Eve box, it had a new set of pjs, hot chocolate, a book and a DVD, I thought it was a fantastic, so I got thinking. I started thinking about what my 4 year old little girl would want if she had one and what I would put it in, she loves reading, stickers and lately watching Christmas films whilst eating a little bit of popcorn. We had recently had sky hd installed with a new sky box so I thought the box it came in would be fantastic to store everything in it, I then wrapped it in ebony’s wrapping paper she choose (monsters inc), it was really tricky wrapping it as it had so many different flaps but I managed it. I put in a brand new pink Christmas onesie, a Christmas book, a Christmas sticker book, 2 bags of sweet microwave popcorn, 3 DVDs and I put 4 bags of different chocolate sweet bags in, obviously these aren’t all for her as me and her dad will be watching it all with her, so I have catered for all. This box has a lot of potential such as adding hot chocolate, I would have added hot chocolate with marshmallows but ebony doesn’t like it. I hope this inspires you to create a Christmas Eve box for yourself or even your little one/ones. My little girl has seen hers and is really excited about it, more so than her Christmas presents which I didn’t think was possible! She has shown off her box to all her family and friends, some of which are now considering making one for their child/children. It has been a lot of fun creating this for my daughter and watching her with excitement seeing her box. I hope everyone has a fantastic Christmas wherever you all may be, I wish you good health and happiness much love Tasha xxx

A little something about me

Hey everyone I thought I would introduce myself, my name is Tasha and I am 26 years old, I am married to my husband called Danny and I have a gorgeous 4 year old daughter called Ebony. I am a qualified nail technician to level 3, a qualified hairdresser to level 2 and a qualified barber to level 2, I love doing arts and crafts and having a laugh. I have a few health issues at the moment which I hope will be sorted soon which I will talk about over the next couple of blogs, I will be talking about general life, my day to day, feelings, weight loss, beauty, hair, tutorials etc so please keep tuned as I update every day. This is my first blog so please bare with me as I hope to learn how to use this site properly and get better as I go along. Thank you for reading and I hope you all have a great day much love Tasha xxx

L’oreal Paris Casting Crème Gloss Review

I received the L’oreal Paris Casting Crème Gloss in the colour Plum free to try from L’oreal via BzzAgent. My hair was annoying me as the colour had faded and it looked dull and this campaign was right up my street. I was happy to see they had some actual colours on there, rather than just being the normal natural colours of blondes and browns. So I chose the colour Plum, when it came I was so excited, it came in a nice pink box and the packaging for the hair colour looked cute. I read the instructions and it said it would develop in 20 minutes and that it was ammonia free. It came with the colour, the developer, gloves and conditioner, I also had some coupons to hand out to friends for them to try with some money off. I opened it and mixed it together, there was no horrible smell like the other colours I have used in the past, it was a nice smell, it was very easy to apply and didnt take to long, I have very thick and long hair so it would of been nice to have a little extra product. I waited the 20 minutes and i had no dripping, I did accidently lean against the cream leather sofa and white living room door…OOPS, it came off the door but still have some on the sofa. I washed the colour out which took approx 10-15 minutes for the water to fully run clear and I used the conditioner. My hair smelt really nice. I went downstairs to dry my hair so I couldn’t see myself in the mirror, I wanted the full effect, after finishing drying my hair I went and looked in the mirror….WOW, my hair was a bit darker than I expected but I thought it was great, it was a nice dark purple colour and when you stepped in the light you could see a really light vibrant purple tone. My hair felt great, it did not feel damaged in any way and felt renewed, vibrant and full of life. The colour actually did what it said on the packaging and it fulfilled what it promised. I am impressed, I have washed my hair and havn’t found it has faded yet as it says it lasts upto 28 washes.

I would recommend this to anyone who wants something different, that isn’t permanent and wants their hair to feel great, I do not have any grey hairs so I cannot comment about that but I have heard good results from friends saying it does.

I may of received this product for free but I have NOT been told what to right or leave a positive review, I have been asked to leave an honest review and this is my honest opinion.

Thanks everyone for reading much love Tasha xxx

Product review – NSPA Treatment Elixir Oil

NSPA Treatment Elixir Oil for Normal/Dry Hair, 150ml

Like most parents I have a very wingy 4 year old when it comes to brushing her hair, I have tried using a tangle teezer although great, the hair breakage that comes along with it from using it everyday isn’t. I wanted to find something I could put in her hair that would help, I already used a detangling spray everyday (I have tried a few) which kind of helped but wasn’t fantastic. I was shopping in Asda and I saw the nspa treatment elixir oil on sale for approx £2 original price tag of £4.95. I thought well its on offer i will give it a go otherwise if it doesn’t work I’m only a few pounds down. Well I was very happy and impressed I gave it a go! I used it on myself as well as my daughter, I washed both of our hairs normally, towel dried them and used 2 pumps of oil, rubbed it in my hands and evenly distributed it throughout the hair, then came the test. Normally when I brushed our hair after a bath/shower it was knotty. Unfortunately for my daughter she has my thick long hair, well I started to brush my daughters hair and was amazingly surprised. There was NO knots or tangles and I could brush her hair without her screaming and crying even though I am extremely gentle. I am a qualified hairdresser and aware on how to brush the hair properly, still doesn’t stop my 4 year old making a fuss. I have used this product every day for the last 4 weeks and I am very impressed. My daughter went for her swimming lesson this week and I wondered what would happen if I didn’t put it in?, would it make a difference?, was i imagining the difference?, you guessed it, it was knotty and full of tangles, I wont be making that mistake again and this product will be a full-time part of our daily routine! It has made our hair feel soft, not frizzy (for me a big benefit as I don’t have to straighten my hair daily anymore), It has revived our hair and looks hydrated but most importantly it does NOT look greasy from the oil, it is a lightweight oil and you do not notice it is in your hair. It dries nicely instead of having big, frizzy, buffy hair! I cant imagine this product not being used in our daily routines as it really does a fantastic job, I would highly recommend this to everyone, especially people with very knotty hair, I just wish I found this product sooner!!

This is taken from the nspa website about the product

Treatment Elixir

Instantly absorbing, NSPA’s Treatment Elixir detangles, conditions and works to eliminate frizz for healthy, happy hair. This multi-tasking spa-inspired formula helps to soften and strengthen unmanageable hair whilst restoring shine and protecting against environmental damage without leaving an oily residue. This indulgent miracle oil will leave you wondering how you managed without! – ‘A good hair day in a bottle’

How to Use

Apply two pumps of oil to towel dry hair or one pump to dry hair and run through lengths for beautiful, glossy shine.

this is a product that is exclusive to Asda so check it out when your next doing your shopping, (i seen a bottle on the shelve yesterday my oil is a yellowy/orangy colour, the one on the shelve was see through, not sure why or if there is a difference as the bottles look the same) thanks for reading much love tasha xxx

Optrex Eye Revive Moisture Mist

I was accepted onto the bzzagent campaign to try for free the Optrex Moisture Mist, this arrived a few days ago and of course I was happy to try it. It claims to restore the eye’s natural moisture barrier to revive tired eyes and to moisturize the delicate skin around your eyes as it contains pro-vitamin B5. It claims it can be used with contact lenses and will not smudge your make up. That of course sounds fantastic as my eyes are always looking tired due to lack of sleep every night, these last few weeks I have had a really sick 4 year old who I have had to take to the doctors back and forth (she’s much better now), she still gets up in the night sometimes, I then get up early and go to bed late and then have all the other stresses etc throughout the day, so my eyes are always sore, tired, dry, sometimes red, you can also see the bags under my eyes, It’s not like i can go for a nap during the day so having a product that claims to help is fantastic.

I opened the cute little box it came in and took the bottle out, the bottle reminds me of a nail treatment bottle, its a clear bottle with a blue lid, so I took the lid off, it says to spray a few times on first time use to load the pump, only took 2 squirts to do this, I then closed my eyes and sprayed, WOW i didn’t expect all that coverage!  there is a subtle fragrance that I can’t pin point what it is at the moment, its a nice fragrance and only lasts a few seconds. Once sprayed it takes approx 30 seconds for the product to dry and settle on your face, my eyes at first had a funny sensation when I was blinking which quickly went which I can only assume is the product going into my eyes to do its job . I had sprayed my eyes 3 times during the day and my eyes definitely looked much more awake and felt less tired and sore even though my body itself felt tired, I had no redness or dryness either, the best bit was my make up was still intact! When a product claims it will not smudge your make up I am always skeptical as a lot of products do even though they claim they dont, this product DID NOT smudge my make up at all and I hadn’t done any touch ups at all that day which sometimes I would have to depending on what I used.

The Optrex Eye Revive Moisture Mist is a nice size to keep in your handbag to spray your eyes throughout the day, so you do not have to be without it and there can be no excuses as to why you can’t use it when you need a little pick me up.

I would definitely recommend this product to people who feel tired, have dry eyes and have redness in the eyes, i have used this for a few days and it is a great little product, I do not wear contact lenses so I cannot comment regarding that issue but this product was a success for me, I have seen this product for sale at boots.

These comments are my own personal opinion, I was given this product for free to test it and then form my own personal opinion, I would not recommend a product if I didn’t in anyway believe in the product or think it wasn’t any good, neither would I leave a false review. I do genuinely think this product is fantastic and will continue to use it, what have you got to lose? Go try this product today.

Below is a picture of me after a very busy day, looking alert, non tired face and make up intact after using this product.

Thank you for reading much love Tasha xxxx